The development of journalism and communication is directly related to democracy. In this sense, as the information and communication technologies progress in modern societies, excellence and transparency regarding all fields (management, production, participation and accountability) become a requirement for media companies as well as for the communicators themselves. Already since the understanding of this process, we can see that the knowledge, research and implementation of these precepts foster dialogue and feedback among the organizations, the media and the general public, having an impact on three key aspects:
•    Better communications campaigns from public and private organizations;
•    Reinforcement of the intervention role regarding media and strengthening of specialized and quality journalistic articles;
•    Greater civic participation through mainly digital formal and informal mechanisms.
In the midst of the numerous and major changes where the dialogue among these three actors takes place, the applied technology helps generate more and better social interaction processes. This is possible by measuring the reactions from the public in several fields and by assessing the impact of the organizations in the construction of social, cultural and environmental values. The media, as part of the new consumption models, must inevitably make the most of the potential of the new information and communication technology.
Thus, this workshop is an open proposal to a research, study and debate on the relationship among organizations, media and the general public in a context mediated by the rapid development of applied technology and with a change of relational paradigm that has provoked major changes in other social sectors.
The workshop call is coordinated by Red Internacional de Investigación de Gestión de la Comunicación, XESCOM (the International Network of Communication Management, XESCOM) (ED341D R2016/019), that encompasses the following research groups: Marketing Aplicado (iMARKA), from Universidade de A Coruña (University of A Coruña, Spain); Novos Medios, from Universidade de Santiago de Compostela (University of Santiago de Compostela, Spain); Comunicación Persuasiva (CP2) and Panorama y Desarrollo de la Traducción en Galicia (TI3), from Universidade de Vigo (University of Vigo, Spain), and Innovación y Nueva Empresa from Universidad Técnica Particular de Loja (Technical Particular University of Loja, Ecuador). The call is also coordinated by Medios, Tecnologías Aplicadas y Comunicación, METACOM (Media, Applied Technology and Communication), from Pontificia Universidad Católica del Ecuador Sede Ibarra, (Pontifical Catholic University of Ecuador, UTPL, Ibarra campus), in collaboration with Escuela de Comunicación y Departamento de Ciencias Empresariales de la UTPL, Ecuador (the School of Communication and the Business Studies Department from the UTPL, Ecuador). Besides, the XESCOM network is supported by the Consellería de Educación, Cultura e Ordenación Universitaria de la Xunta de Galicia (Regional Ministry of Education, Culture, and Academic Management of Xunta de Galicia, Spain).


Topics of interest 

1. Media, journalism and new technologies
2. Organizational communication, marketing and advertising
3. Professional profiles regarding communication (DIRCOM, MARCOM and PR)
4. Use, impact and results of social networks management in corporate and institutional communication of private and public organizations
5. Data mining, programs and tools applied to the management and research of communication and journalism
6. Neuromarketing, Neurocommunication and social networks 
7. Altmetrics, new metrics and result-assessing indicators in management
8. Political communication and transparency
9. Digital communication and culture: new paradigms
10. Indicators regarding governance, financing, accountability, innovation, quality and public service of European and Latin American TV and radio stations
11. Specialized journalistic production: new languages, supports, audiences and best practices
12. Research in communication: models, indicators and tools
13. Media companies financing, business models and crowdfunding
14. Communication and development of applied technology
15. Business management models, public policies and communication
16. Other research topics in line with the workshop’s subject matter




Important Dates
·     Deadline for paper submission: October 14, 2017
·    Notification of paper acceptance: October 22, 2017
·    Deadline for final versions and conference registration: October 27, 2017
·    Conference dates: January, 10-12


Organizing Committee
•    Red Internacional de Investigación de Gestión de la Comunicación (XESCOM) (International Network of Communication Management, XESCOM);
•    METACOM research group from Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador): Paulo Carlos López López, Mónica López Golán, Nancy Ulloa Erazo;
•    Centro de Investigaciones (Research Center) from Pontificia Universidad Católica del Ecuador Sede Ibarra (Ecuador): Tania Aguilera Bravo, Andrea Mila Maldonado; 
•    Novos Medios research group from Universidade de Santiago de Compostela  (Spain) (Facultade de Comunicación da USC, Faculty of Communication, USC): Xosé López García, Francisco Campos Freire, Xosé López García, Sabela Direito Rebollal, Andrea Valencia Bermúdez, Alba Silva Rodríguez, Xosé Soengas, Ana Isabel Rodríguez, Miguel Túñez, Carlos Toural;
•    Grupo de Investigación en Marketing Aplicado (iMARKA) (Research group in Applied Marketing, iMARKA), Universidade de A Coruña (Spain) (Facultade de Economía e Empresa da UDC, Faculty of Economics and Enterprise, UDC): Valentín Alejandro Martínez Fernández, Óscar Juanatey Boga, María Magdalena Rodríguez Fernández;
•    Comunicación Persuasiva (CP2) research group from Universidade de Vigo (Spain): Xosé Rúas Araujo, Iván Puentes Rivera, Montse Vázquez Gestal, Ana Belén Fernández Souto;
•    Panorama y Desarrollo de la Traducción en Galicia (TI3) research group from Universidade de Vigo (Spain): Ana Luna Alonso;
•    Innovación y Nueva Empresa research group from Universidad Técnica Particular de Loja (Ecuador): Paul Sarango Lalangui;
•    Escuela y Departamento de Comunicación Social (School and Department of Social Communication) from Universidad Técnica Particular de Loja (Ecuador): Diana Rivera Rogel, Jenny Yaguache Quichimbo. Departamento de Ciencias Empresariales (Business Studies Department) from Universidad Técnica Particular de Loja (Ecuador): Viviana del Cisne Espinoza Loayza.


Scientific Committee
•    Blázquez Lozano, Félix (Universidade de A Coruña, Spain)
•    Canavilhas, Joao (Universidade da Beira Interior, Portugal)
•    Campos Freire, Francisco (Universidade de Santiago de Compostela, Spain)
•    Correia Gil, Ana Cristina (Universidade dos Açores, Portugal)
•    Fernández Souto, Ana Belén (Universidade de Vigo, Spain)
•    Ferrás, Carlos (Universidade de Santiago de Compostela, Spain)
•    Juanatey Boga, Óscar (Universidade de A Coruña, Spain)
•    López García, Xosé (Universidade de Santiago de Compostela, Spain)
•    López Golán, Mónica (Pontificia Universidad Católica del Ecuador Sede Ibarra)
•    López López, Paulo Carlos (Pontificia Universidad Católica del Ecuador Sede Ibarra)
•    Luna Alonso, Ana (Universidade de Vigo, Spain)
•    Machado, Elías (Universidade Federal de Santa Catarina, Brasil)
•    Mahauad Burneo, Mª Dolores (Universidad Técnica Particular de Loja, Ecuador)
•    Marinelli, Alberto (Università di Roma, Italy)
•    Martínez Fernández, Valentín Alejandro (Universidade de A Coruña, Spain)
•    Nancy Ulloa Erazo (Pontificia Universidad Católica del Ecuador Sede Ibarra)
•    Oliveira Barbosa, Suzana (Universidade Federal de Bahía, Brasil)
•    Oliveira Paulino, Fernando (Universidade de Brasilia, Brasil)
•    Pereira Fariña, Xosé (Universidade de Santiago de Compostela, Spain)
•    Pinto, Manuel (Universidade do Minho, Portugal)
•    Puentes Rivera, Iván (Universidade de Vigo, Spain)
•    Rodríguez Fernández, Mª Magdalena (Univesidade de A Coruña, Spain)
•    Rodríguez Vázquez, Clide (Universidade de A Coruña, Spain)
•    Rúas Araujo, Xosé (Universidade de Vigo, Spain)
•    Sánchez Amboage, Eva (Universidade de A Coruña, Spain)
•    Silva Rodríguez, Alba (Universidade de Santiago de Compostela, Spain)
•    Sorrentino, Carlo (Università di Firenze, Italy)
•    Toural, Carlos (Universidade de Santiago de Compostela, Spain)
•    Tuñez, Miguel (Universidade de Santiago de Compostela, Spain)